About the DS: Gravity Project
CLIENT CMU DANCERS' SYMPOSIUM
Dancers' Symposium: Gravity
For this project, I designed an identity and corresponding applications for Dancers' Symposium's 2017 spring show, Gravity. My project brief included the name "Gravity," and examples of previous show branding.
Because all I had to work from was the word "gravity," I started with by creating wordmark that could be used on all the primary materials.
To further develop the base of the identity, I photographed a series of images that were used on social media, the program, as well as tickets and posters. These images were made by throwing flour in front of black seamless paper. Then I edited the images in Photoshop to enhance contrast and clarity.
I applied the identity onto a wide variety of physical and digital applications.
Finally, I created a short looped animation for pre-show display.